Amazon is making huge physical bets in defiance of the retail apocalypse

Matt Weinberger/Business Insider Amazonhas becomesynonymous with online shopping. But the online giant is increasingly moving into the physical world, opening spaces in malls, shopping districts, and even local strip malls. It's a move that signals the company's ambitions are larger than ecommerce. One reason that may be, an anonymous sourcetold CNBC, is that Amazon is seeing online sales go up in areas that have physical stores. Brick-and-mortar stores increase customer awareness of the brand, ...